BUSINESS SUCCESS CASE Tribal Credit
Digital Platform and Bridge for Groundbreaking Financial Solutions
Creation of a digital platform linking Tribal Credit's groundbreaking financial solutions with the core of the Latin American business community. This resulted in an increase in web traffic, user retention, and conversion rates.
client: Tribal Credit
industry: Fintech
relationship: Since August 18th, 2021
Achievements
Redesigned the platform with an improved user experience, tailored to local tastes and usability expectations.
Implemented a responsive design framework for optimal viewing across various devices and screen sizes.
Enhanced backend infrastructure to improve site speed and performance.
Included localization features with multi-language support and region-specific content management capabilities.
Security enhancements to protect user data and comply with local data protection regulations.
Technologies
• Webflow
• Zendesk
• Okta
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Business Value
Tribal provides startups and SMBs with enhanced access to financial services, including corporate cards and credit lines, particularly beneficial for businesses in emerging markets. Their spend management platform simplifies financial management by offering real-time tracking, budgeting, and expense approvals. The company tailors financial solutions to address unique challenges, providing credit options for businesses without extensive credit histories. Additionally, Tribal Credit facilitates global payments and cross-border transactions, streamlining processes and reducing costs for businesses engaged in international trade.
About the client
Tribal Credit is a financial technology company designed to provide payment solutions and financial services tailored specifically for startups and SMBs in emerging markets. It offers a range of products including corporate cards, a spend management platform, and wire transfer services, aiming to help these companies manage their finances more effectively. By focusing on businesses often underserved by traditional banks, Tribal Credit seeks to bridge the gap in access to financial tools and services, facilitating smoother financial operations and growth opportunities for its clients.
Product/Services
Access to financial services
- Corporate Cards: digital and physical corporate cards designed to help businesses manage company expenses efficiently.
- Spend Management Platform: allows businesses to oversee and control their expenses comprehensively. It includes features for budgeting, expense approvals, real-time expense tracking, and reporting, designed to streamline financial operations and enhance transparency.
- Wire Transfers and Payments: solutions for making domestic and international wire transfers, facilitating smoother cross-border transactions.
- Credit Solutions: provides tailored credit solutions to its clients. This can include lines of credit and other financing options that help businesses manage cash flow and invest in growth opportunities.
Business Challenge
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Tribal Credit faced a significant challenge in expanding its presence in the Latin American market, requiring a localized and culturally resonant digital presence. To achieve this, the company needed a website that not only met the aesthetic and functional expectations of the Latam market but also effectively communicated Tribal Credit's value proposition.
Solution
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The creation of a digital platform and a bridge linking Tribal Credit's groundbreaking financial solutions with the core of the Latin American business community. This connection served as an effortless entry point for local businesses looking to revolutionize their financial management practices. Which led to an increase in website traffic, user retention, and conversion rates.
How We Helped
The "country in a box" approach, which tailored the website's content, design, and user experience to resonate with the local audience, led to a marked increase in website traffic, user retention, and conversion rates.
Technology
Implemented a platform that digitizes and standardizes processes across different areas, streamlining operational times to increase customer retention. Here are the technical changes we made to the product:
- Key modifications included the integration of a responsive design framework to ensure optimal viewing across a variety of devices and screen sizes, crucial for reaching users in a mobile-first region.
- The backend infrastructure was overhauled to improve site speed and performance, addressing the connectivity variations across Latam.
- Localization features with multi-language support and region-specific content management capabilities.
- Security enhancements to protect user data and build trust, incorporating advanced encryption and compliance with local data protection regulations.
- The user interface (UI) was reimagined to align with local tastes and usability expectations, involving the adoption of color schemes, imagery, and navigation styles that appeal to the Latam audience.
In order to achieve those results, we incorporated the following technologies:
- Webflow
- Zendesk
- Okta
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"As the CTO of Tribal Credit, working with rocket code on our Latin American website has been a remarkable journey. They understood our 'country in a box' vision and translated our complex requirements into a seamless, engaging online experience. Their exceptional service, attention to detail, and proactive communication exceeded our expectations, positively impacting our customer engagement. I am proud of our achievements and grateful for the partnership. rocket code's dedication and innovative solutions have been vital in advancing our mission to empower startups and SMBs. I look forward to our continued collaboration."
Cesar Berho
CTO, Tribal Credit
